youtube product placement

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10 Ways to Boost Your YouTube Subscribers Today




In the world of influencer marketing, it's all about followers. Every day, you're seeking ways to increase your subscribers or followers so that you can garner attention from top brands and begin to make some revenue from your channels and/or platforms.

Well, here at Content Blvd, we're all about helping you create the platform of your dreams with compelling content that engages your audience and helps identify you as a thought leader and content creator.

Here are the top 10 ways to increase your YouTube followers today!


  1. Write out your scripts.

Preparation is the key to success. Before sitting down to film a video about your latest shopping haul or a product review, you will want to jot down a script. You may be wondering why you need a script? It will keep you organized, on task and help you describe the product and/or brand with more clarity and accuracy which equals better content and higher audience satisfaction.  


  1. Create evergreen content.

Evergreen content is the content that you will become known for. It's the foundation of your channel. For instance, if you're a technology influencer, your evergreen content may consist of gadget hauls, app reviews and trend reports. This is what your audience comes to you for. It's your bread and butter and surefire way to increase followers.


  1. Consistently post on a weekly basis.

The more often you post, the more followers you will acquire. Audiences love to see consistent posting as they feel confident you will deliver high quality content on a weekly basis. Many influencers have become one of the top sources of information for consumers when shopping.


  1. Personalize your video thumbnails.

Make sure your thumbnails are customized so that audiences can clearly see what the video is about before even clicking on it. You will find that your click through rate increases significantly when you start using customized thumbnails.


  1. Produce a channel trailer.

Giving your channel a trailer is a highly creative and effective way to showcase your channel to new followers. Make it short, to the point and a good representation of you, your content and your channel. Just like at the movies when a trailer wets your appetite, a good trailer will have followers hitting the subscribe button.


  1. Incorporate compelling call to action buttons.

There's nothing more compelling than including a sign up now or subscribe today button in your videos. Many potential followers will be quick to sign up when given the chance.


  1. Keep videos under 5 minutes.

Audiences have short attention spans so you will want to make sure your content is concise, well-thought out and under five minutes. The longer the videos, the more apt the audience will be to move on. The most highly converted videos were under five minutes according to Comscore.


  1. Invest in a good intro and outro.

Just like a great trailer, you will want to create a personalized intro and outro that lives at the beginning and end of your videos. This intro and outro are branding bookends that help identify your channel and lend a more professional feel to your content.


  1. Edit. Edit. Edit.

Great editing is the key to great content. Cut out any unnecessary footage or content that doesn't push your overall content forward. Be sure to include some interesting angles and cuts so that your videos are entertaining and  informative.


  1. Meta tags are your BFF.

Audiences seek out videos and content via keywords searches in major search engines like Google’s. Search engines rely upon the words you use to describe your videos, as well as the video’s titles and meta tags. Be sure to be as descriptive as possible to ensure the search engines have what they need to serve up your videos when they match a user’s search criteria.


Don’t Miss the Holiday Rush! Get Your Products on YouTube Now


While the largest brands and big box stores have been planning for the holidays since last spring, smaller more nimble brands still have time to make a holiday push... but only just barely.


YouTube product placement can still play a key role in getting your products found and in consideration during the holiday shopping season. But you have to give it enough time and start now.


First, YouTubers need time to receive your products, evaluate them and produce their videos. That process can take 3-4 weeks or longer, depending on their current editorial calendar.


Second, once the videos are live, you'll want to maximize their effect by sharing them wherever you can from Facebook and Twitter to your own website, even the product page itself.


To help you get your YouTube marketing rolling we're offering free credits through the end of the year!


Wouldn't those YouTubers look good with your products in their hands?



Create a product listing in minutes. No cost. No catch.




Get Products Featured on YouTube (for Free!)


Now, product companies and YouTubers can share products faster and easier than ever... for free.
Since launching our private beta early last spring, Content BLVD has quickly become one of the most exciting marketing tools in a rapidly evolving media landscape. We make it dead simple to get products featured in YouTube videos, and we're on a path to do much more. Our beta is now open to the public!
Click here to see how it works.


What Makes Content BLVD Different

Today, effective product marketing requires more than brand awareness. More even than "branded content." Definitely more than ads. Consumers aren't convinced by the things companies have to say. They want social proof-- independent, trusted sources of product information and insight-- to feel good about buying a product.
Maybe they just want to know if it's cool. They can't turn to company websites to learn that. They turn to places like YouTube for authentic video content from people they trust. Not more advertisements.


YouTube creators have the audience, and more importantly, they have the trust. Our marketplace helps companies tap into that trust by sharing their products directly with YouTubers, quickly and easily.  Unlike other influencer marketing platforms, product companies can secure unpaid product placements through Content BLVD for nothing more than the cost of the product.


In other words, companies share products with YouTubers who would like them purely for the purpose of using them in reviews or how-to videos, because products make great content! Not because they're getting paid to make a sponsored video which must be disclosed as such-- a type of ad.


Getting products into YouTube videos as unpaid placements is important for three big reasons.


  1. Unpaid placements are considered editorial content, or earned media, not advertising. That means YouTubers have creative control over what they produce, and can remain independent of the companies they choose to share with their audiences. It's just like PR in which a reporter writes about a new product without being paid to endorse it.
  2. Because videos with unpaid placements are not ads, they can be used again and again to help create additional awareness through organic search, and even help drive product sales right on a company's website.
  3. Unpaid deals create opportunities for thousands of smaller product companies and YouTube channels who have been cut out of the expensive sponsored video market. Now, many more products have a real shot at being discovered, while smaller YouTube channels have many more opportunities to share worthwhile products with their audiences.


And by making our marketplace completely free, we're growing Content BLVD into the most active and engaged influencer marketing community in the world. Unpaid product placement deals are a core component, but they're just one part of our vision.


Why We're Doing It

We believe in leveling the playing field for smaller companies, as well as for thousands of YouTube channels who proudly serve their loyal viewers. We don't think it's fair that only the companies with the biggest marketing budgets can win. Nor do we think only the biggest YouTube channels should have a chance to work with companies.


We're building Content BLVD for product companies and YouTubers to help both parties to find each other, build relationships, and create the kind of marketing that consumers actually enjoy.


At the same time, we are working on a number of premium features companies can use to gain more benefit from their influencer marketing efforts, while also providing means for influencers to get paid. The media business is no longer about network TV, newspapers and magazines. Every person with a YouTube channel owns his or her own media property, and has the attention of an audience, no matter it's size. We think that's worth something and YouTubers deserve to earn revenue like any other media property does.


We're Growing Crazy Fast

To date, over 4,200 YouTube channels have joined Content BLVD, reaching a total audience of over 132 million subscribers. While YouTubers do care about the companies they work with, they care about their audiences even more. That's why they're on the hunt for new products-- to be the source of information their audiences crave.


Effective product marketers know that to truly reach an audience, you can't orchestrate your own social proof. Which is why 1,700 product companies have taken the plunge on Content BLVD and have shared their products with YouTubers over 6,000 times.


We're happy to say that videos featuring products from Content BLVD have captured 11.4 million views!


Here's the coolest thing about those statistics: We did it despite being an invite-only platform, operating on a limited feature set. Now that our private beta days our over, things are about to get real. Opening up our beta to the public while also making it free will allow more products and more YouTubers to enter our ecosystem, creating new opportunities for all users to get more of what they want.


To make it easier for users to interact, we've improved YouTuber profiles, added in-app messaging, and we've given YouTubers a way to tell companies the type of video they intend to create when offering to feature a product. More improvements like these are rolling out almost every week.


If you haven't already listed a product to share with YouTubers, now's the perfect time! There's no cost, no risk, and no obligation.

Click here to get started.


Help us spread the word:


Influence Marketing on YouTube: How to Get Real Results Fast


Most marketers-- even seasoned PR professionals and brand managers-- are still new to the idea of marketing through YouTube influencers. While the natural tendency is to dip a toe in and try one or two placements at a time, that's not going to yield results. Influence only happens when you gain enough reach. Here's the quick and easy way to ensure you're getting the reach your campaign requires.


First the why, then the how...


Why YouTube is Low-Risk, High-Yield Marketing

Influence marketing on YouTube isn't like traditional media placements. Whereas a prime magazine or website feature might take weeks or months to score, then succeed or fail on how well that single article fares among readers, YouTube placements aren't locked into a single point of exposure that requires so much work to achieve. That makes them much less risky to pursue.


Easy to Land, Easy to Manage

Because our marketplace makes YouTube placements so fast and inexpensive to obtain, it's possible to score dozens of placements in a single day. While that might pose concerns in traditional media, YouTube placements are so much easier to manage, the headaches just aren't there.


The vast majority of YouTube creators manage their own channels, which means the creators themselves pick and choose the products they want to feature. Some larger channels do employ business managers, but that's usually a good thing. And YouTubers tend to be very skilled at spinning one free product into an engaging video-- it's what they do! Your effort needed to help them to do that well with your product is about zero. This is nothing like working with a journalist or blogger to find an interesting story angle. In fact, on Content BLVD, there isn't even any pitching. List and describe your product, then weigh offers to feature it. Easy.


Friendly Media Partners

As anyone in PR knows, to gain earned media exposures, you can't control the creator's content, but the "risk" that introduces into the equation is negligible. YouTube influencers are eager to build and maintain fruitful brand relationships-- not burn bridges. They simply do not trash products they receive from brands.


The risk for brands today is not the influencers you work with. They are your best asset. No, the risk is the millions of people you don't know who have a smartphone and a YouTube account. Working with influencers is the best way to ensure that your brand is getting the positive exposure it deserves.



Very Cost-Effective

For large, well-established brands, it's about reputation management, and staying relevant by being in the conversation influencers are having with their devoted audience. For smaller challenger brands and new ones that are just getting launched, it's about getting found in a cost-effective way that lends more credibility to your brand than just about any other promotional techniques.


In either case, no matter how many videos you want live, or viewers you want to reach, your per-video costs are limited to the products you ship. Free products go a long way toward helping YouTubers fill their content calendars. And additional products to give to their fans help them build audience. That's valuable currency. Considering your products actually cost you much less than their retail value,


It's Authentic Earned Media, Not Paid or Owned

The rise of influencer marketing has spawned an entire industry around helping influencers monetize their valuable audience. We feel strongly that these new mini media moguls can and do deserve to get in on the action, and we may build paid placement features into our marketplace.


However, the most direct way for everyone to see value-- brands and creators alike-- is the quick and easy exchange of products for exposure. Not only has that kind of exchange underpinned most PR for the past few decades, but it creates better, more authentic content for a discerning audience. Earned placements are credible and therefore more trusted than any other content you can buy or create yourself.

Authenticity makes all the difference.


So how do you take advantage of all that low-risk, high-yield goodness? Here's how...


How to Gain Real Influence on YouTube, Fast


1. Get What You Give: Offer a Product of Value

We've found that creators prefer to feature products that are over $25 in value, or to bundle more products into a haul-style video. If a giveaway is involved (often the best idea for more audience engagement), fans just don't care about cheap giveaways. They're going online to find the best and coolest new stuff. If what you want to offer is a bottle of nail polish, best to send the whole color palette, or combine it with a nail care set.


The more you give, the more interested YouTubers and their audiences will be. Sending out two products to each YouTuber so they can get one to keep and one to give away is the perfect way to do that.


2. Make a Splash: Ten or More Placements at a Time

Trying one or two placements only serves to prove that people do make videos when you send them products. That's not even a question. Creators can't linger around Content BLVD taking products for free and then NOT making videos. If the concern is whether that particular YouTuber will feature the product in a way you like, all you need to do is check their previous videos right from their profile card.


Like any PR or product launch campaign, you want your product in a lot of places at once. One placement on one YouTube channel isn't much of a blip. Ten, twenty or 100 placements is where the value lies, so set aside some products and make it a real campaign.


In addition to the views and comments on the videos that are published with your products,

if you publish enough videos. Not only do YouTube videos surface in standard Google results, but after Google, YouTube is the second largest search engine in the world, making your products that much more findable with just one campaign.


3. Come One, Come All, Channels Big and Small

Research has shown any two digital media properties (like websites or YouTube channels) are unlikely to share more than 5% of viewers in common. The bigger they are, the more they'll share. The smaller they are, the more fragmented the audiences become. That's good news when you can reach dozens of channels with just some clicks.


Because the incremental cost of accepting more offers and sending out more products is so low, it's best to spread your placements across more channels. Not only can you reach further across your target audience, but you will likely compete with fewer placements by other brands, as smaller channels do not tend to fill with placements like larger channels do. Besides, viewers want to "discover" new things, and smaller channels are the perfect avenue for making that happen.


4. Quick Decisions Earn Loyal Fans

Building your influence marketing engine isn't just about flipping a switch (though we do make it almost that easy). Influence is about people. The people who you want to help you market your brand are going to help you more the more you use them, and the more your relationship grows.


So we don't recommend sitting on offers for more than a few days at a time. For a YouTube creator to be able to go from seeing your product in the marketplace to publishing a video about it in under two weeks is a great user experience. When you help make that happen, you make happy YouTubers who want to help you more.


Questions, comments or concerns about working with YouTube influencers? Just ask in the comments. We're here to help!