Content BLVD How to Create Social Proof for Your ProductsHIW – Digital PR

Digital PR with a dash of awesome sauce.
There’s a reason you’re here and not simply buying ads. It could be because ads are too expensive. Or it could be because 92% of consumers trust independent earned media, like YouTube reviews, more than all other forms of advertising. (It’s probably a bit of both.)
Anymore, consumers can sniff out branded content from a mile away. After decades of having brand messages pushed on them, consumers are taking charge. They have the power to seek out the information they want, and the ability to ignore everything they don’t.
That means companies can’t push brand messages like they used to and interrupt consumers with ads. It’s just not effective. Instead, they’ve got to get products inside the content their target consumers already enjoy. That’s one heck of a challenge… unless of course you have a marketplace like Content BLVD.
Our marketplace makes YouTuber outreach and communications fast and efficient, while helping you choose the right YouTubers for your products. And the dashboard makes it easy to keep track of it all. That’s a big deal if you’re trying to capture as many media impressions as you can in a short amount of time.
Anyone who has spent many hours trying to find and work with YouTube creators will tell you, it can be a rough go. PR in general is hard. It’s not up to you whether any given influencer, publisher, or YouTuber will feature your product. It’s not up to you what they’ll say. That’s what makes it earned media, and why consumers pay attention.
So remember, as you choose the YouTubers you think can share your product effectively, this isn’t better, cheaper advertising. It’s very different. YouTubers want to please you, sure, but they always want to please their audience more. And that’s what makes their content so effective.
Case Study: Aquis Hair Towels
Case Study: Aquis Hair Towels
44% more traffic. 20% more sales.
Isn’t it just lovely when a marketing plan comes together? That’s what happened this summer for Suveen Sahib, COO of Aquis Hair Towels, when he decided to ramp up his YouTube marketing efforts through Content BLVD.