The best kind of content tells a story. More than just a distraction or a way to fill up a few minutes, truly great content is the reason you go online. It makes you feel something; induces you to take action.
Kenyon Salo founded The Bucket List Life to help and inspire anyone and everyone to take action, to tackle their dreams, one checklist item at a time.
What makes his content so powerful is that it's not so much about putting ideas onto a page, but rather recording meaningful shared experiences. It's a movement that he's taking global, and with a Facebook fan base already over 104,000, Kenyon's seeking sponsors to help further his mission.
Of course, that's what we think makes for a brilliant marketing match: when a brand enhances our experiences, rather than merely interrupting us with ads. Here's my interview with Kenyon on what makes The Bucket List Life special, and it's unique positioning when it comes to brand sponsorships that help create truly meaningful experiences.
Let us know what you think about the interview and if you have any thoughts or questions for Kenyon, please leave them in the comments!