In the world of influencer marketing, it's all about followers. Every day, you're seeking ways to increase your subscribers or followers so that you can garner attention from top brands and begin to make some revenue from your channels and/or platforms.
Well, here at Content Blvd, we're all about helping you create the platform of your dreams with compelling content that engages your audience and helps identify you as a thought leader and content creator.
Here are the top 10 ways to increase your YouTube followers today!
- Write out your scripts.
Preparation is the key to success. Before sitting down to film a video about your latest shopping haul or a product review, you will want to jot down a script. You may be wondering why you need a script? It will keep you organized, on task and help you describe the product and/or brand with more clarity and accuracy which equals better content and higher audience satisfaction.
- Create evergreen content.
Evergreen content is the content that you will become known for. It's the foundation of your channel. For instance, if you're a technology influencer, your evergreen content may consist of gadget hauls, app reviews and trend reports. This is what your audience comes to you for. It's your bread and butter and surefire way to increase followers.
- Consistently post on a weekly basis.
The more often you post, the more followers you will acquire. Audiences love to see consistent posting as they feel confident you will deliver high quality content on a weekly basis. Many influencers have become one of the top sources of information for consumers when shopping.
- Personalize your video thumbnails.
Make sure your thumbnails are customized so that audiences can clearly see what the video is about before even clicking on it. You will find that your click through rate increases significantly when you start using customized thumbnails.
- Produce a channel trailer.
Giving your channel a trailer is a highly creative and effective way to showcase your channel to new followers. Make it short, to the point and a good representation of you, your content and your channel. Just like at the movies when a trailer wets your appetite, a good trailer will have followers hitting the subscribe button.
- Incorporate compelling call to action buttons.
There's nothing more compelling than including a sign up now or subscribe today button in your videos. Many potential followers will be quick to sign up when given the chance.
- Keep videos under 5 minutes.
Audiences have short attention spans so you will want to make sure your content is concise, well-thought out and under five minutes. The longer the videos, the more apt the audience will be to move on. The most highly converted videos were under five minutes according to Comscore.
- Invest in a good intro and outro.
Just like a great trailer, you will want to create a personalized intro and outro that lives at the beginning and end of your videos. This intro and outro are branding bookends that help identify your channel and lend a more professional feel to your content.
- Edit. Edit. Edit.
Great editing is the key to great content. Cut out any unnecessary footage or content that doesn't push your overall content forward. Be sure to include some interesting angles and cuts so that your videos are entertaining and informative.
- Meta tags are your BFF.
Audiences seek out videos and content via keywords searches in major search engines like Google’s. Search engines rely upon the words you use to describe your videos, as well as the video’s titles and meta tags. Be sure to be as descriptive as possible to ensure the search engines have what they need to serve up your videos when they match a user’s search criteria.