Tips for Creators

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10 Ways to Boost Your YouTube Subscribers Today




In the world of influencer marketing, it's all about followers. Every day, you're seeking ways to increase your subscribers or followers so that you can garner attention from top brands and begin to make some revenue from your channels and/or platforms.

Well, here at Content Blvd, we're all about helping you create the platform of your dreams with compelling content that engages your audience and helps identify you as a thought leader and content creator.

Here are the top 10 ways to increase your YouTube followers today!


  1. Write out your scripts.

Preparation is the key to success. Before sitting down to film a video about your latest shopping haul or a product review, you will want to jot down a script. You may be wondering why you need a script? It will keep you organized, on task and help you describe the product and/or brand with more clarity and accuracy which equals better content and higher audience satisfaction.  


  1. Create evergreen content.

Evergreen content is the content that you will become known for. It's the foundation of your channel. For instance, if you're a technology influencer, your evergreen content may consist of gadget hauls, app reviews and trend reports. This is what your audience comes to you for. It's your bread and butter and surefire way to increase followers.


  1. Consistently post on a weekly basis.

The more often you post, the more followers you will acquire. Audiences love to see consistent posting as they feel confident you will deliver high quality content on a weekly basis. Many influencers have become one of the top sources of information for consumers when shopping.


  1. Personalize your video thumbnails.

Make sure your thumbnails are customized so that audiences can clearly see what the video is about before even clicking on it. You will find that your click through rate increases significantly when you start using customized thumbnails.


  1. Produce a channel trailer.

Giving your channel a trailer is a highly creative and effective way to showcase your channel to new followers. Make it short, to the point and a good representation of you, your content and your channel. Just like at the movies when a trailer wets your appetite, a good trailer will have followers hitting the subscribe button.


  1. Incorporate compelling call to action buttons.

There's nothing more compelling than including a sign up now or subscribe today button in your videos. Many potential followers will be quick to sign up when given the chance.


  1. Keep videos under 5 minutes.

Audiences have short attention spans so you will want to make sure your content is concise, well-thought out and under five minutes. The longer the videos, the more apt the audience will be to move on. The most highly converted videos were under five minutes according to Comscore.


  1. Invest in a good intro and outro.

Just like a great trailer, you will want to create a personalized intro and outro that lives at the beginning and end of your videos. This intro and outro are branding bookends that help identify your channel and lend a more professional feel to your content.


  1. Edit. Edit. Edit.

Great editing is the key to great content. Cut out any unnecessary footage or content that doesn't push your overall content forward. Be sure to include some interesting angles and cuts so that your videos are entertaining and  informative.


  1. Meta tags are your BFF.

Audiences seek out videos and content via keywords searches in major search engines like Google’s. Search engines rely upon the words you use to describe your videos, as well as the video’s titles and meta tags. Be sure to be as descriptive as possible to ensure the search engines have what they need to serve up your videos when they match a user’s search criteria.


YouTubers: Find Your Voice!



So, you've taken the plunge and launched a blog/vlog/website and you're posting content weekly and receiving some decent feedback from followers. You're loving the momentum of gaining new followers weekly until you hit a wall. Your numbers seem to have hit a plateau and you're noticing that you aren't making traction with the brands that you want to create content for.


As content creation continues to climb in importance for brands and advertisers, influencers and YouTubers are finding it imperative to treat their channels and blogs as brands. The more thought you put into treating your channel or blog as a brand, the better chance you have to gain numerous followers, acquire brand ambassadorships and get highlighted in the media.


One of the issues that may be causing this stagnation is not having a voice. When we say voice we don't mean your speaking voice (unless you sound like Kermit, as that has been shown to be a major hindrance for success regardless of content or platform). When we say voice, we are talking about your overall tone and style when it comes to your content creation.


For example, if you're a beauty blogger/vlogger and your content centers around product reviews, tutorials and trends, your voice should be fun, informative, conversational and light. You wouldn't want your content to be serious, rigid and authoritative.


Here are four ways to create a brand voice that will help your content resonate with followers and attract potential brand ambassadorships:



  1. Figure out your content zone

Research the many types of content you can create and zero in on the forms of content that resonate with you most. For example, tutorials, product reviews, haul videos, trend reports, giveaways , blog posts, tips, quotes, memes etc... Assembling the types of content you want to focus on will bring you one step closer to finding your brand voice.



  1. Describe your brand voice in three words 

Fun. Quirky. Informative. These are three words that can very easily describe several popular bloggers/vloggers' brand voices. When you look at and listen to your content, do you notice some consistent themes? Do you use humor to capture your audience's attention? Do you prefer to educate and inform? You will notice that there are a few key tones that weave themselves throughout your content. Once you identify these three tones, be sure to write them down so you can consciously create content with these identifiers in mind.


  1. Demonstrate how you want your voice used 

Even though you're a team of one right now, that may change down the line. It's important to document how you want your voice used during content creation so that when you employ freelancers or other consultants to help with your blog, vlog or website, they will have a clear understanding of the tone/voice and how to properly use it. There's nothing worse than content that has several different tones and voices. It leaves the audience confused and not able to trust that your content is authentic.


  1. Edit your voice 

As your brand evolves, so will your voice. Over time, the voice you started your blog/vlog/website with will change which is to be expected. A brand voice audit is a great way to revise your voice to reflect any changes or new direction.


The more you treat your blog/vlog/website as a brand, the better chances you have at making money creating compelling content and attracting real interest from brands and other organizations seeking content and brand alignment with influencers.


How to Make Sense of the FTC’s Disclosure Requirements for Social-Media Promotion



Since 2010, the FTC’s FAQs section of their Endorsement Guides has been gathering digital dust. Not anymore. In 2015, they updated their guidelines to stress the importance of full disclosure as it concerns digital marketing. It’s a hefty read—especially for all those marketers who didn’t know there were ethics rules in the first place. But don’t fret: here’s a useful mini-guide to help navigate the roadblocks the Federal Trade Commission has erected to keep us marketers on the straight and narrow.




The new requirements



Even more pertinent (and frustrating) than the new regulations is that the FTC released them with all the fanfare of the parking authority when it changes the cleaning times on your street. That is to say, quietly. There was no national news conference or even a press release. They’ve placed the onus firmly on the marketers to sift through their Endorsement Guides. A little dubious, to be sure, but the solutions to many problems are fairly straightforward.  


Of tweets and hashtags



The more creative advertisers out there thought they had some wriggle room as it regards Twitter. Because the text is limited to 140 characters, they reasoned, the social-media platform should be immune to disclosure rules. Not so, and the FTC is making that clear. They even have a primer on their website that offers approved disclosure options (for example, “#ad” only uses three characters). Their view is that people have learned how to condense big ideas into 140 characters—so it’s not impossible to condense a disclosure into fewer than 10.


Eschew the “likes”


For a long time certain marketers engaged in unethical practices to rack up Facebook “likes.” This was for the simple reason the FTC never really cracked down. But not only are they now coming down hard on buying and soliciting “likes,” so is Facebook. In November the social media giant ended “like gates,” or the process of requesting “likes” in exchange for viewing content or participating in contests on FB. This is no great loss, since any marketer still hanging their hat on Facebook “likes” as a social media strategy probably thinks PPC advertising is the wave of the future. The “likes” just aren’t important anymore.


Muddy waters



Not all of the FTCs rules are cut and dry. For example, if a local restaurant offers a dollar or two off a meal in exchange for folks posting Instagram photos of themselves enjoying a meal, the FTC won’t likely be kicking down any doors. Having said that, there is no clear line, so a local business might think they’re in the clear by offering a contest or discount reward, but then they receive that notice letter from the FTC. That’s why legal experts who are weighing in on the recent changes advise to err on the side of caution—which brings us to our next point.


To disclose or not to disclose



The FTC seems to have a modicum of respect for the general public’s intelligence. For example, when Payton Manning hocks pizzas on TV, it is assumed the public understands he is cashing a paycheck. But the same doesn’t necessarily apply to online marketing. If a popular YouTuber has garnered millions of channel subscriptions showcasing various health and beauty products, they may think it’s assumed their audience knows they are receiving free products or even money. This is in error; full transparency is now required. And YouTubers in particular will want to take the next point to heart.


YouTubers need to disclose upfront


Literally. The FTC recommends all video disclosures must appear at the top of the video, not in the description body. And if it is long-form content then it ideally needs to appear multiple times throughout the clip. That means YouTubers with a habit of livestreaming are under particularly intense scrutiny to be forthcoming about whom they’re working with.


Are bloggers immune?


Yes and no. The FTC acknowledges that they aren’t monitoring bloggers specifically. But that doesn’t mean a blog is a haven safe from the ethics patrol. If a regular reader of a popular blog suspects backroom dealings are afoot between the blogger and a brand, they could contact the FTC, and the FTC will pounce.


In the end, brands everywhere should be eager to engage in full disclosure and show their audience that they are above board. This has nothing to do with altruism and everything to do with the dominant target demo of the moment: the Millennials. This is a generation that places a premium on honesty and authenticity. Marketers who want to reach these whippersnappers in an effort to build brand loyalty will meet them on their terms—they’ll come clean about the nature of the relationship of the influencers with whom they do business.