We’re on a mission to rid the world of interruptive advertising. We believe that when products integrate into the consumer experience, rather than interrupt it with ads, everyone wins. We also believe that earned media is the best kind of brand exposure. It's better because it's more useful and more trusted by consumers than paid sponsorships and other kinds of ads.
That’s why we’re building the Content BLVD marketplace-- to improve the way companies and content creators work together to produce worthwhile experiences for their audiences. YouTube videos are just the start.
Director of Customer Support
Head of Product
Director of Brand Success
We’re a curious bunch. And we like to solve big problems. That’s how Content BLVD was born.
We’d been solving big marketing problems for years, and in that time, we discovered that nothing’s changing faster than the state of marketing itself. No sooner is a new tactic named the next best thing, than it falls out of favor for something newer.
Talking with countless product companies and their agencies, however, one consistent need has never changed: Product companies want to connect with their target audience, wherever they are. The medium doesn’t matter. Only the message.
In other words, they wanted to integrate into the consumer experience, not interrupt it. They want more mentions, reviews and demonstrations of their products-- the kind of earned media exposures that consumers trust most. Unfortunately, there's no one place you could go to get this kind of marketing done.
And it wasn’t just product companies with this problem. Having worked with thousands of online publishers, we already knew they were having a hard time finding and working with the kinds of companies they want to share with their audiences. Of course, the same was true for YouTube personalities.
Companies want to get inside the content their target consumers enjoy, and content creators want to help them do it. Until now, it’s been difficult for them to find each other and work together.
You see, there’s plenty of infrastructure in place to buy ads that interrupt the content. That’s because traditional ads are created, bought, and sold separately from the content. But brand integrations like product placements are very much a part of the content itself. And the best integrations are earned because products are worth talking about, not because they're bought. For this reason, content creators need a direct connection to companies in order to integrate products into their content in an authentic way.
So, we’re building a single marketplace to make it easy for both parties to work together to include products in the content their audiences already enjoy. From small drives to create brand awareness and independent content, to large product launches, we're ushering in the next evolution of marketing. We're starting with YouTube, with big plans for the months and years ahead.
If you haven’t already, come on in and give Content BLVD a spin, or drop us a line. Maybe you can help us on our mission to change marketing for the better.