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December 2016

Viewing posts from December , 2016

How to Pick the Right Brand Ambassador

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With the rise in popularity of social media, influencers and third party content, brands are clamoring to figure out a marketing strategy that intuitively incorporates these new marketing formats in order to obtain a competitive edge.  One of the most popular ways brands are aligning with influencers is through brand ambassadorships.

 

With so many influencers showcasing large followings and a steady stream of content, it can be confusing as to which influencer would best represent your brand. Here are four simple tips on how to pick the right influencer for your brand:

 

  1. Profile - A good brand ambassador is an influencer with a decent following who has been creating content for at least a few years. A decent following ranges from 5,000 to over a 1 million subscribers. The key thing you're seeking is an influencer with experience. You want to be sure this person is consistently posting content and that there are no large gaps of time between the posts. Influencers with good sized followings treat their platforms with a sense of professionalism which ensures they will treat your brand ambassadorship with the same respect and attention.
  2. Personality - When seeking a good brand ambassador, you will want to seek someone who fits the identity of your brand. For example, if your brand manufactures healthy skin care products, your best brand ambassadors will be women and men who are health conscious, have great skin and who speak about healthy alternatives when it comes to beauty, food and wellness. The key is to seek those who are already in alignment with your brand vision.
  3. Credibility - A good brand ambassador has the trust and validation of his/her audience because of the consistent and trustworthy content he/she has churned out over the years. Take the time to sift through some videos or blog posts and see how they handle product reviews and hauls. Are they honest about the products or do they blindly endorse any and everything they receive. A good influencer will not sell themselves to the highest bidder - they will only promote and highlight products they believe in, use and stand by. Their credibility translates into brand awareness, loyalty and recognition for the products they endorse on their channels.
  4. Professionalism - In order to foster a healthy and successful relationship with an influencer, it's highly important that he/she is professional. Being that this individual will be an extension of your brand to the public, its best to pick an influencer who converses with his/her followers in a professional manner. In addition, the influencer should be open to feedback from you in regards to campaigns and content so that both parties are happy with the arrangement. You can gather a lot about an influencer just by seeing how they conduct themselves via their social media channels. Do an audit of their Facebook, Twitter and Instagram platforms.

Signing up with a great brand ambassador can be the difference your company has been seeking. From increased consumer exposure to increased revenue, there are a myriad of benefits that come from working with an experienced influencer.

 

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10 Ways to Boost Your YouTube Subscribers Today

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In the world of influencer marketing, it's all about followers. Every day, you're seeking ways to increase your subscribers or followers so that you can garner attention from top brands and begin to make some revenue from your channels and/or platforms.

Well, here at Content Blvd, we're all about helping you create the platform of your dreams with compelling content that engages your audience and helps identify you as a thought leader and content creator.

Here are the top 10 ways to increase your YouTube followers today!

 

  1. Write out your scripts.

Preparation is the key to success. Before sitting down to film a video about your latest shopping haul or a product review, you will want to jot down a script. You may be wondering why you need a script? It will keep you organized, on task and help you describe the product and/or brand with more clarity and accuracy which equals better content and higher audience satisfaction.  

 

  1. Create evergreen content.

Evergreen content is the content that you will become known for. It's the foundation of your channel. For instance, if you're a technology influencer, your evergreen content may consist of gadget hauls, app reviews and trend reports. This is what your audience comes to you for. It's your bread and butter and surefire way to increase followers.

 

  1. Consistently post on a weekly basis.

The more often you post, the more followers you will acquire. Audiences love to see consistent posting as they feel confident you will deliver high quality content on a weekly basis. Many influencers have become one of the top sources of information for consumers when shopping.

 

  1. Personalize your video thumbnails.

Make sure your thumbnails are customized so that audiences can clearly see what the video is about before even clicking on it. You will find that your click through rate increases significantly when you start using customized thumbnails.

 

  1. Produce a channel trailer.

Giving your channel a trailer is a highly creative and effective way to showcase your channel to new followers. Make it short, to the point and a good representation of you, your content and your channel. Just like at the movies when a trailer wets your appetite, a good trailer will have followers hitting the subscribe button.

 

  1. Incorporate compelling call to action buttons.

There's nothing more compelling than including a sign up now or subscribe today button in your videos. Many potential followers will be quick to sign up when given the chance.

 

  1. Keep videos under 5 minutes.

Audiences have short attention spans so you will want to make sure your content is concise, well-thought out and under five minutes. The longer the videos, the more apt the audience will be to move on. The most highly converted videos were under five minutes according to Comscore.

 

  1. Invest in a good intro and outro.

Just like a great trailer, you will want to create a personalized intro and outro that lives at the beginning and end of your videos. This intro and outro are branding bookends that help identify your channel and lend a more professional feel to your content.

 

  1. Edit. Edit. Edit.

Great editing is the key to great content. Cut out any unnecessary footage or content that doesn't push your overall content forward. Be sure to include some interesting angles and cuts so that your videos are entertaining and  informative.

 

  1. Meta tags are your BFF.

Audiences seek out videos and content via keywords searches in major search engines like Google’s. Search engines rely upon the words you use to describe your videos, as well as the video’s titles and meta tags. Be sure to be as descriptive as possible to ensure the search engines have what they need to serve up your videos when they match a user’s search criteria.

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YouTubers: Find Your Voice!

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So, you've taken the plunge and launched a blog/vlog/website and you're posting content weekly and receiving some decent feedback from followers. You're loving the momentum of gaining new followers weekly until you hit a wall. Your numbers seem to have hit a plateau and you're noticing that you aren't making traction with the brands that you want to create content for.

 

As content creation continues to climb in importance for brands and advertisers, influencers and YouTubers are finding it imperative to treat their channels and blogs as brands. The more thought you put into treating your channel or blog as a brand, the better chance you have to gain numerous followers, acquire brand ambassadorships and get highlighted in the media.

 

One of the issues that may be causing this stagnation is not having a voice. When we say voice we don't mean your speaking voice (unless you sound like Kermit, as that has been shown to be a major hindrance for success regardless of content or platform). When we say voice, we are talking about your overall tone and style when it comes to your content creation.

 

For example, if you're a beauty blogger/vlogger and your content centers around product reviews, tutorials and trends, your voice should be fun, informative, conversational and light. You wouldn't want your content to be serious, rigid and authoritative.

 

Here are four ways to create a brand voice that will help your content resonate with followers and attract potential brand ambassadorships:

 

 

  1. Figure out your content zone

Research the many types of content you can create and zero in on the forms of content that resonate with you most. For example, tutorials, product reviews, haul videos, trend reports, giveaways , blog posts, tips, quotes, memes etc... Assembling the types of content you want to focus on will bring you one step closer to finding your brand voice.

 

 

  1. Describe your brand voice in three words 

Fun. Quirky. Informative. These are three words that can very easily describe several popular bloggers/vloggers' brand voices. When you look at and listen to your content, do you notice some consistent themes? Do you use humor to capture your audience's attention? Do you prefer to educate and inform? You will notice that there are a few key tones that weave themselves throughout your content. Once you identify these three tones, be sure to write them down so you can consciously create content with these identifiers in mind.

 

  1. Demonstrate how you want your voice used 

Even though you're a team of one right now, that may change down the line. It's important to document how you want your voice used during content creation so that when you employ freelancers or other consultants to help with your blog, vlog or website, they will have a clear understanding of the tone/voice and how to properly use it. There's nothing worse than content that has several different tones and voices. It leaves the audience confused and not able to trust that your content is authentic.

 

  1. Edit your voice 

As your brand evolves, so will your voice. Over time, the voice you started your blog/vlog/website with will change which is to be expected. A brand voice audit is a great way to revise your voice to reflect any changes or new direction.

 

The more you treat your blog/vlog/website as a brand, the better chances you have at making money creating compelling content and attracting real interest from brands and other organizations seeking content and brand alignment with influencers.

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