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October 2014

Viewing posts from October , 2014

Why Content BLVD is Building an Influencer Marketplace, not an Agency, a Network or an Ad Platform

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As industries go, the world of marketing and advertising has undergone rapid change in the past 20 years. And it's not about to slow down. Our mission at Content BLVD is to get out in front of that change, rather than react to it; to facilitate marketing that actually adds to the consumer experience. We think an influencer marketplace is the best way to do that.

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Brand Spotlight: Magellan + RunKeeper

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I’m an avid runner. At least sometimes. That’s why I use my RunKeeper iPhone app to help me track mileage and pace, plan goals and gently remind me that I had intended to run today. The last thing I want is to be marketed to while I’m trying to enjoy a run. Or so I thought…

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